Pay-Per-Click Marketing: Reasons Why Small Businesses Needs PPC Advertising

Whether you believe that digital marketing has surpassed traditional marketing strategies or not, nobody is going to argue its presence is exponentially growing to the point that its significance can’t be ignored. That said, digital marketing is a broad term that encompasses many different types and services to help both mature companies and start-ups alike. Not all of these efforts will work the same for every company, however, so sometimes it’s necessary to consider the issues and analyze what efforts are best suited to combat it.

What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically.
You know that when the advertisement will display? It will appear only when the query for the keyword will match with the keyword list provided by the advertiser and also when the relevant content will be displayed by the content website.These types of advertisements are known as sponsored ads or sponsored links which appears above or adjacent to the search engine result pages.

How does a Business Benefit From Paid Search Marketing?

Some companies need to boost its social media presence, some need help with organic search rankings, but for many companies, services like pay-per-click advertising are just what the doctor ordered. Here we delve into some of the tell-tale signs that your company could benefit from PPC advertising efforts:

Poor Placement in Organic Search Results

It can be frustrating – a quick search for your brand or target keywords finds your company sitting on the second page or worse. There’s a chance that the company name is pretty common or the field is extremely competitive.

Promoting a New Product or Service

Rolling out a new product or service can be challenging. If you don’t have a prominent social media presence or don’t typically obtain much traffic to your website, it can be problematic to get the word out on the exciting new service or product being offered. Here, again, PPC can benefit the business by promoting this new service or product to your target audience.

Low Click-Through-Rate on Searches

In this case, you may be ranking decently on the first page, but the click-through rate to the website is disheartening. There are SEO remedies for this problem, but PPC is another channel that could reap rewards.

Reasons Your Business Needs PPC Advertising

A well structured Paid Search Marketing(PPC) campaign allows a website to rapidly gain targeted traffic. With rapid increase in traffic comes a jump in conversions as well. Search ads help your site bite the traffic pie that allows your ROI to grow exponentially. Many people incorrectly assume that PPC is ineffective or that it simply isn’t right for their business. This view is usually the result of a poorly structured campaign that leads to less than favorable results.
While PPC does require planning and management to develop a successful strategy, the truth is that any business can benefit from incorporating PPC into their marketing toolkit. Here are the top 5 reasons why this is true:

1. Establishment of Online Presence

For small businesses that have just set foot in the online realm, using PPC advertising can be a great way to spread the word about your products or services. Getting higher rankings in SERPs through SEO and other techniques can take some time, but with PPC, you can have your business feature on the first page of popular search engines, like Google and Bing, immediately. This provides small businesses with the exposure they need to attract more visitors to their website and generate leads.

2. Budget Friendly

Budget constraints is the biggest issue for a small business, especially in case of marketing and advertising as they tend to spiral out of control. However, with PPC advertising, you have control over how much you pay for every single click and set a fixed budget for a campaign. Since everything is measurable, analyzing costs and profits becomes a walk in the park.

3. Measure your Performance

Another great reason why this online advertising technique is beneficial for small businesses is that it enables you to measure the performance of your PPC campaign from multiple angles. You can easily see everything related to your campaign, including the number of clicks, views, and visits, as well as costs incurred and profits gained during a given timeframe.

4. Potentially Rank Above Competition

PPC is attractive because it potentially allows a website that does not rank organically (unpaid) via SEO on the first page of Google, to show up above their competition on the first page. This is important because studies show that the first page of Google receives 71.3% of the clicks of all searches for the keyword. The second and third pages get about 5% each.

5. Increase Brand Awareness

As it turns out, PPC ads are useful even when they are not clicked. This is because they help drive brand awareness, which increases the odds that ad viewers will turn to your business when they eventually do need the product or service that you offer.
This makes targeting your campaigns towards individuals with a high degree of purchasing intent that much more important. While search engine optimization (SEO) can take months, PPC provides instant visibility to a relevant audience. Paid ads from Google Adwords occupy the top slots of the first-page organic search results.

Final Thoughts

PPC advertising is a must for any business, however it can be a hugely important tool for small businesses looking to grow both online and offline, without PPC you could be missing out on a number of significant opportunities, opportunities that could encourage sales and leads.
As with most things, every company’s situation, needs and goals will be different. There are also limits to expertise in PPC advertising in-house for many companies, which can lead to a poor ROI. The good news is: you can have an entire agency supporting you. For a niche business, we help you target the right people very relevant to your niche and get you more relevant traffic and build your brand online to ensure your customers keep returning to you. Get in touch with the team at In SEO Ninja Softwares to discuss our packages and how we can make your PPC a success. With more than 5000+ satisfied clients and over 2000+ raving fans, our search engine optimization skills have been proven to help businesses just like yours find success online. Our pricing is reasonable, high-retentionable and offer #1 Ranking on Google. Feel free to contact us for any queries or questions you may have to our 24/7 customer support.