Reduce Your Pay-Per-Click Costs By 80%(A Step-by Step Guide)
If you’re spending money on PPC ads to drive traffic to your eCommerce website, keep in mind that getting the clicks is only half the story. Your ads aren’t effective if they fail to generate profits. The main reason that costs are increasing is down to more and more advertisers realising how powerful this channel is for their growth. Google Ads cost per click prices are on the rise. It’s all marketers seem to be talking about at the moment. What Is Pay-Per-Click Advertising? PPC stands for pay-per-click , a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying. You know that when the advertisement will display? It will appear only when the query for the keyword will match with the keyword list provided by the advertiser and also when the relevant content will be displayed by the content website. These types of advertisements are known as sponsored ads or sponsored links which appears above or adjace...