SEO vs. PPC: Which is Better for Your Business?
Do you have a new business and are not sure about how to begin promoting it? Are you thinking about expanding the company's current marketing efforts to digital? If the answer to these questions is yes, you probably find yourself in the frustrating situation of questions leading to more questions, with the original questions still needing answers. What are SEO and PPC? Which one should I use? What should I expect? Are they the same thing? SEO / Search Engine Optimization SEO is often referred to as “organic” or “natural” lead generation. Generally speaking, SEO consists of optimizing your web pages to enhance their position in the naturally occurring search results. Organic SEO consists of making sure the search engine spiders can crawl and understand what is on your web pages and so that, ideally, they’ll rank your site higher than your competitors. Advantages of Organic SEO 1. Organic SEO is very cost effective: The labor costs of setting up and managing a PPC camp...