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Essential SEO Trends That Will Dominate 2019

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Now that we're in 2019, it's the perfect time to reflect on what an eventful year it was for organic search and SEO strategies for this new year. As Google continues to refine its enigmatic search algorithm to deliver users the most relevant results, SEO professionals and pundits across the globe have taken note of a growing number of SEO trends and strategies that are poised to be the future of SEO. While SEO at its core will remain relatively unchanged (build an awesome business, an awesome website and killer content), it is clear that the best organic search strategies of 2019 must cater to Google's increasing preference for websites that value speed, security, mobile-friendliness, and usability. Trend #1: Mobile-First Indexing 2018 was the year when Google finally rolled out their mobile-first index. How does it work? Simply put, websites are now ranked based on the quality of UX they provide on mobile devices. If a site has mobile and desktop version...

The Importance of SEO in Small Businesses | SEO Ninja Softwares

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SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Importance of SEO in Small Businesses If you own a business or manage a website of any kind, you likely want traffic to it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence, traffic & ultimately goals for a website. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credi...