How SEO and Content Marketing works Together | SEO Ninja Softwares

Content and SEO form the basis of content marketing as a whole, and you can’t have one without the other in a content marketing strategy. The content side is your authority-builder, your trust-maker, and your relationship-forger. The content is what brings your potential customers, audience, and prospects closer to your brand so they’re more likely to engage in profitable action.
The SEO side, meanwhile, is your workhorse. It makes your content discoverable via search. It helps drive traffic to your content, bringing your potential audience and customers straight to your front door.
If you want to get the best results out of your digital marketing campaigns, it’s important that you develop an integrated marketing strategy. This means that you’ll need to get content marketing and SEO working together to help one another. Developing an SEO content marketing strategy is the best way to make sure the two are working hand-in-hand.

Use of Keywords

The essential element in SEO is about researching and identifying relevant keywords and using them in your content so they rank higher in the Search Engine Results Page(SERPs). Keyword strategy is the key to effective Search Engine Marketing (SEM). Choose competitive keywords that are closely associated with the particular industry you are working with. Ensure to follow a logical approach. Use the Google Keyword Planner to analyze the volumes of popular keywords. Keywords are essential to rank well and boost traffic. So, follow a strategy and do not stuff your content with keywords and over optimize. Follow a reasonable approach and use the important keywords in the title & body section.

Link building

Link building is the crucial component in the search engine optimization process. Having the content written, make sure that it should be well distributed in all the channels so that it can get proper attention. It’s very obvious that good content attracts more and more links. Simply, write the content worthy to acquire a number of links.

Creating Relevant Content

One cannot simply plan a content marketing strategy without SEO. To get maximum engagement and views of your content, it needs to be found. This isn’t just down to whether the page is optimised, it is the optimisation of the whole website. With the internet being much more focused on providing a user-led experience, search engines like Google have already been rolling out changes in their search algorithms to penalise websites for low quality or irrelevant content.

Share Contents on Social Media

Social media is a great way to acquire more eyeballs on your content. So, be sure to share your content on social media networks like Facebook, Twitter, LinkedIn, Google+, etc. But, execute this step tentatively in sync with your business. It means selecting the channel in accordance with your business is very imperative.  You can also contemplate Pinterest, Reddit and online forums and communities, if your business requires.

Internal Linking

This is an obvious way to use content to help with SEO goals, as well as improving the user experience. Internal linking can help Google crawl your site more effectively, help pages to rank well for certain search terms, and also point users toward content that is relevant to the article they’re reading.

Wrapping Up...

Search engine optimization and content marketing are two different tools available to you for any business. You’ve got to use the two together if you want to bring more leads to your website to improve sales. Developing an SEO content marketing strategy is the best way to ensure that both tactics are working together for best results. Using the tips given above, you can be on your way to creating a killer SEO content marketing strategy that helps you take advantage of all the benefits that both tactics can offer your business. If you’re looking for a company to help you get to the top of the search engine rankings, Give SEO Ninja Softwares a try! With more than 5000+ satisfied clients and over 2000+ raving fans, our search engine optimization skills have been proven to help businesses just like yours find success online. We offer Premium Local SEO, E-Commerce SEO, and global SEO from startups to Corporate businesses. Our pricing is reasonable, high-retentionable and offer #1 Ranking on Google. Feel free for any queries or questions you may have to our 24/7 customer support. So if you don’t see results, we’ll give you your money back. We’d be happy to answer any questions you may have about our SEO pricing plans or any other queries, or the methods we use to improve your site’s visibility in search engines such as Google. Feel free to contact us at any time!