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Showing posts with the label 2019

Essential SEO Trends That Will Dominate 2019

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Now that we're in 2019, it's the perfect time to reflect on what an eventful year it was for organic search and SEO strategies for this new year. As Google continues to refine its enigmatic search algorithm to deliver users the most relevant results, SEO professionals and pundits across the globe have taken note of a growing number of SEO trends and strategies that are poised to be the future of SEO. While SEO at its core will remain relatively unchanged (build an awesome business, an awesome website and killer content), it is clear that the best organic search strategies of 2019 must cater to Google's increasing preference for websites that value speed, security, mobile-friendliness, and usability. Trend #1: Mobile-First Indexing 2018 was the year when Google finally rolled out their mobile-first index. How does it work? Simply put, websites are now ranked based on the quality of UX they provide on mobile devices. If a site has mobile and desktop version...

SEO in 2019: Are Online Web Directories Still Useful?

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For a long time directories occupied an important role in the evolution of the web. Before Google and complex search algorithms most of the internet was categorised using Yahoo's original web directory which categorised websites manually by niche and from which the company took its name. Things have changed a great deal since then and last year, twenty years since its inception, Yahoo rather innocuously announced the death of its directory, bringing to a close a fundamental chapter in the history of the internet. A Moz research revealed that web directories and local citations are still a small ranking factor, and mainly for small businesses. Although Google’s John Mueller said that directory links “generally” don’t help with the SEO. What Purpose does Web Directories Serve? Directories are the large databases, that hold huge number of websites segregated based on their categories and sub-categories. There are always paid and free directories, some of them take ...