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Pay-Per-Click Marketing: Reasons Why Small Businesses Needs PPC Advertising

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Whether you believe that digital marketing has surpassed traditional marketing strategies or not, nobody is going to argue its presence is exponentially growing to the point that its significance can’t be ignored. That said, digital marketing is a broad term that encompasses many different types and services to help both mature companies and start-ups alike. Not all of these efforts will work the same for every company, however, so sometimes it’s necessary to consider the issues and analyze what efforts are best suited to combat it. What is PPC? PPC stands for pay-per-click , a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. You know that when the advertisement will display? It will appear only when the query for the keyword will match with the keyword list provided by the advertiser and also when the relevant co...

SEO vs. PPC: Which is Better for Your Business?

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Do you have a new business and are not sure about how to begin promoting it? Are you thinking about expanding the company's current marketing efforts to digital? If the answer to these questions is yes, you probably find yourself in the frustrating situation of questions leading to more questions, with the original questions still needing answers. What are SEO and PPC? Which one should I use? What should I expect? Are they the same thing? SEO / Search Engine Optimization SEO is often referred to as “organic” or “natural” lead generation. Generally speaking, SEO consists of optimizing your web pages to enhance their position in the naturally occurring search results. Organic SEO consists of making sure the search engine spiders can crawl and understand what is on your web pages and so that, ideally, they’ll rank your site higher than your competitors. Advantages of Organic SEO 1. Organic SEO is very cost effective: The labor costs of setting up and managing a PPC camp...

Reduce Your Pay-Per-Click Costs By 80%(A Step-by Step Guide)

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If you’re spending money on PPC ads to drive traffic to your eCommerce website, keep in mind that getting the clicks is only half the story. Your ads aren’t effective if they fail to generate profits. The main reason that costs are increasing is down to more and more advertisers realising how powerful this channel is for their growth. Google Ads cost per click prices are on the rise. It’s all marketers seem to be talking about at the moment. What Is Pay-Per-Click Advertising? PPC stands for pay-per-click , a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying. You know that when the advertisement will display? It will appear only when the query for the keyword will match with the keyword list provided by the advertiser and also when the relevant content will be displayed by the content website. These types of advertisements are known as sponsored ads or sponsored links which appears above or adjace...