Local SEO: Why it is So Important For Small Businesses [Infographics]

What is Local SEO?

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.

Why is it Important For Small Businesses?

If you’re just getting into the local SEO game and are not sure how it differs from “regular,” or what many call global, SEO, check out some of the points below. Hopefully you’ll see a trend: Local SEO is something that your local business needs — it’s no longer optional:-


Benifit #1: Local SEO Gives you a Better Spot on SERPs; Thus Improving Visibility
If someone types in a search query and local results come up, that means they’re likely searching for something specific. This means they are a more targeted audience and more likely to convert.

Benifit #2: Local SEO Helps Bring in a Targeted Audience; thus Helping Conversions
If someone types in a search query and local results come up, that means they’re likely searching for something specific. This means they are a more targeted audience and more likely to convert. Remember that it’s better to have 100 searchers that are local and serious about your business than 200 searchers who are just browsing around for something they may want to invest in sometime in the future.

Benifit #3: Local SEO has Less Competition; Therefore Helping Improve Rankings
The cool thing about local SEO is you’re only competing with others who are trying to optimize for your same local search queries. This means that the pool of competitors is much smaller than if you were trying to earn the number 1 spot for organic rankings for any given term.


Benifit #4: Local SEO is Crucial for Mobile Traffic
If you think about, most of the searchers that happen on mobile phones are local searches. You want something right there, in the moment, so your phone is the way to make that happen. According to Google research, local searches lead 50% of mobile visitors to visit stores within one day. Also Google announced that mobile searches have now outnumbered desktop searches

Benifit #5: Local SEO Helps your Business Improve Trustworthiness and Credibility
What many companies don’t realize is that local SEO isn’t just about rankings, but it’s also about reviews. When you see a local result you can easily click on the review section, so these listings in general are more trusted than organic results and especially paid results. You can click a local listing before going to that listings website if you want to learn more right there on a SERP.

Get started and Create Your Local SEO

Local SEO can be a huge sales generator for small businesses. When your site is easily discovered through a simple Google search, you increase exposure, your lead base and sales.
  • Build Your Google My Business Page: When you type in a search for local businesses, Google provides you with both organic search results and a map detailing business names, addresses and customer ratings. This valuable list is compiled not through your website, but through the use of a Google My Business page. Creating this page is simple and will take no more than 20 minutes of your time. What’s more, it is totally cost free. This is a can’t-miss SEO opportunity, and one of the most important steps in the sales generation process.
  • Make your website Responsive: Having a mobile-friendly website is imperative. Nearly 80% of local searches on mobile devices lead to offline purchases. If your website is ill prepared to handle mobile traffic, that’s something you need to fix yesterday.
  •  Nurture your Reviews: Word of mouth marketing will make and break your business. Whether you have a presence on Facebook, Yelp, Foursquare, Yahoo, or Google+, you are bound to run into reviews sometime soon — and hopefully, they’re positive ones.
The best thing you can do for your business is to be proactive about customer service for both negative and positive reviews. The reason for this is the positive impression your customer service will create. Thanking customers for their patronage or apologizing publicly for a bad experience are great ways to show that you care about your customers and want them to be satisfied. Make sure you list your website in Business Listing sites such as Wowpilot, Google Reviews, Yelp e.t.c.


While we understand that making a business work and also making sure that you don't fall short on SEO. That is when we are SEO Ninja Softwares,one of the best seo companies for small businesses which helps you to take care of your Online Marketing. We offer Premium Local SEO, E-Commerce SEO, and global SEO from startups to Corporate businesses. Our pricing is reasonable, high-retentionable and offer #1 Ranking on Google. Feel free for any queries or questions you may have to our 24/7 customer support.

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