Content and SEO form the basis of content marketing as a whole, and you can’t have one without the other in a content marketing strategy. The content side is your authority-builder, your trust-maker, and your relationship-forger. The content is what brings your potential customers, audience, and prospects closer to your brand so they’re more likely to engage in profitable action. The SEO side, meanwhile, is your workhorse. It makes your content discoverable via search. It helps drive traffic to your content, bringing your potential audience and customers straight to your front door. If you want to get the best results out of your digital marketing campaigns, it’s important that you develop an integrated marketing strategy. This means that you’ll need to get content marketing and SEO working together to help one another. Developing an SEO content marketing strategy is the best way to make sure the two are working hand-in-hand. Use of Keywords The essential element in SEO
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